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Melanie Baxter (Associate)

Margaret AirsI must admit to being a slightly naïve English Degree Graduate when I first stumbled upon Margaret’s newly-hung consultancy sign 19 years ago. Here I embarked on a sort of PR boot-camp where I not so much ‘learnt the ropes’ but instead had to agilely ‘leap on the ropes’, Tarzan style, through a jungle of media relations, copy writing, and account handling under her watchful eye!

Happily it was an environment that I thrived in. My rapid skill development and creative synergy with Margaret led to a continued passion to transform businesses through outstanding communication and marketing. Since then I have provided consultancy for multinational clients up to board level, directing projects as varied as brand development to complex stakeholder relations and international communications campaigns.

Spending 6 years in Australia saw me take on high profile public consultancy work in a variety of disciplines. These included e-government, education, road safety and agriculture alongside ASX listed companies and SMEs. Returning to the UK with my family in 2008 I continue to provide consultancy for clients who have a habit of hanging on to me and am also delighted to rejoin Margaret and the Arkimedia team.

I like to bring creative and fresh thinking to the table and am able to quickly distill complex situations to identify where we can best add value. I excel with people and believe getting their buy-in to any business improvement process is vital despite the challenges this can present. Drawing on my experience and communications skill set I am able to overcome these challenges and develop and implement dynamic strategies to deliver measurable and lasting results for clients.

Quote:
"You can have brilliant ideas, but if you can't get them across, your ideas won't get you anywhere"
Lee Iacocca

Margaret Airs (MD) »
Alison Hackwell »
(Director of Performance and Talent Management)

Dave Beasley »
(Partner)

Kevin Kane »
(Creative Director)